Mario Roman is not just a world-class hard enduro racer, he is one of the sport's all-time greats. The iconic Spanish rider stands among the absolute elite, a veteran who has dominated at the highest level for over a decade with multiple race wins, podium finishes, and performances that have cemented his place in hard enduro history.
Following the conclusion of his factory partnership with Sherco, Mario is embarking on the most significant chapter of his career. And Plews Tyres is proud to stand alongside him as exclusive tyre partner in a landmark collaboration built on one shared ambition: winning the FIM Hard Enduro World Championship.
@CIMA / Mario Román in-house production
This is not just a sponsorship, this is a championship mission. Plews Tyres has committed substantial resources to this partnership because we believe Mario Roman has everything required to claim the world title and we are determined to provide him with the absolute best resources, support, and commitment to make it happen. This is the biggest rider partnership in Plews Tyres history, and it represents our unwavering dedication to competing and winning at the very highest level of the sport.
Mario Roman
“Without a doubt, one of the most exciting parts of this new stage is being able to work with the brands I choose. In this sense, Plews is a brand whose way of working I have always liked. I had wanted to do something with them for a long time, something that I couldn’t decide while being part of a factory team. Now, finally, we are able to bring our paths together.”
We will continue to see Mario take part in the Hard Enduro World Championship as well as other international events such as Erzberg Rodeo, Hiu Selatan, Brazil, etc. Of course there will be selected national championships in Spain and the UK added to the calendar too. There will also be some exciting additional Adventure projects with CFMoto where Mario will be competing in races and taking part in international events.
To take on a bold adventure such as this requires the support of key players in the industry. Fastos will be the Title sponsor of Mario’s MR74 team and you’ll be seeing a lot more of the S3 brand and clothing. He will be racing on a 300cc 2-stroke enduro motorcycle sponsored by Nordica Moto. There will also be involvement from Rutherford Racing who will be tuning the motorcycles in collaboration with Two Stroke Performance engine tuning.
@CIMA / Mario Román in-house production
Josh Plews, Founder of Plews Tyres:
“Mario is widely regarded as one of the most talented riders in the history of hard enduro, with one of the most exciting riding styles in the sport. Signing him represents the biggest commitment we've ever made as a company, and our entire team understands what's at stake.
We want to win and always have but this is different, this is our chance to win at the absolute highest level in the world and we're going all in. No stone will be left unturned this winter in preparation. Every detail matters and every advantage counts. When racing starts in April, Mario will have everything he needs to fight for a world championship.
Mario has the talent, the experience and the hunger to win the title. Now he has our complete and unwavering support. The work begins now, and we're ready to make history together”
@CIMA / Mario Román in-house production
Mario has been achingly close to world championship glory multiple times. Now, with complete control of his program, hand-picked partners, and championship-proven Plews tyres beneath him, everything is aligned for 2026 to be his year. This is a professional, world-class operation built for one purpose: to beat
the factory teams and claim the title.
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