From day one, we weren’t here to take part — we were here to win.

Launched in 2022, Plews Tyres was built with a clear mission: to develop tyres that don’t just compete — they dominate. We didn’t come to join the market — we came to lead it. Every tyre we produce is designed to win races and championships at the highest level — and we’ve got the results to prove it.

Championship-Proven Performance

In just a few short years, Plews Tyres have powered riders to world-class success, including:

Mitch Brightmore — 2024 Hard Enduro World Champion

Marc Fernandez — 2025 SuperEnduro World Champion

20+ British & European Championship titles

From club-level racers to the very best in the world, riders trust Plews Tyres for one reason: performance when it matters most.

Built by Racers. Backed by Experience.

Plews Tyres was founded by Josh Plews and Stephen Mills, combining deep racing roots with global business strength. Josh previously co-founded Gibson Tyres, taking it worldwide before launching Plews Tyres to pursue a more focused, race-winning vision. Stephen brings extensive logistics and dealer network expertise through Gomx365 Ltd, ensuring our tyres reach racers around the world.

Engineering at the Edge of Innovation

At the technical core of Plews Tyres is Ashley Vowles, our Technical Director and former Head of R&D at Avon Tyres. With over two decades of experience in high-performance tyre development, Ashley leads our UK-based team of chemists and engineers.

Using cutting-edge technologies — including 3D printing, laser scanning, and simulation-based testing — we develop tyres built to thrive in the harshest off-road conditions.

Global Reach. Razor-Sharp Focus.

Our global footprint now spans every major off-road market, but our focus remains singular: building tyres for serious racers.

Whether it’s motocross, enduro, or the most brutal hard enduro events on Earth - every Plews Tyre is built with one purpose:

Plews Tyres

#MadetoWin