Plews Tyres is proud to announce a 3 Year Exclusive tyre sponsorship of the FIM Hard Enduro World Championship from 2026 to 2028. This is a landmark moment for Plews Tyres, and perfectly aligned with the journey the brand has been on. This partnership is the next step in investing in the future of both the sport and the Plews brand.
Hard enduro is the ultimate challenge, a discipline where riders face the most extreme terrain with a level of competition that only intensifies each year. Plews is committed to working closely with organisers, teams and riders to elevate hard enduro globally and ensure competitors have the very best equipment beneath them as they take on the world’s toughest races.
Ross Whitehead, HEWC Championship Director
“On behalf of the FIM Hard Enduro World Championship, I am delighted to welcome Plews Tyres as an official partner of the series. This is a significant and strategic partnership that reflects the shared values of performance, professionalism, and long-term commitment to hard enduro at the very highest level.
Plews Tyres have demonstrated an unwavering dedication to the sport, and their decision to invest directly into the championship speaks volumes about their belief in its future and global standing. Hard enduro is the ultimate proving ground, and having a brand with proven championship pedigree exclusively supporting every round further strengthens the credibility and prestige of the series.
I would like to personally thank Josh and Steve, along with the entire Plews Tyres team, for their trust and support. We are proud to have them at the heart of the championship as we continue to grow the FIM Hard Enduro World Championship worldwide.”
Plews tyres have been developed in the UK by leading designers and chemists, refined through real competition, and proven by elite athletes performing at the highest level. Plews championship credentials speak for themselves: two FIM Junior Hard Enduro World Championships have already been won on Plews tyres, with James Moore claiming the 2025 title and Mitch Brightmore the 2024 championship, both racing on the Tough One tyre.
Plews will be the exclusive brand licensed to advertise and provide on-site support at championship events. This is a significant opportunity to support the sport at its pinnacle throughout an exciting calendar for the 2026 season.
Josh Plews, Plews Tyres
"I am incredibly proud of this partnership. Aligning Plews Tyres with the biggest and most prestigious hard enduro championship in the world has long been a personal ambition. As an FIM-sanctioned, truly global championship, the Hard Enduro World Championship represents the very highest level of our sport. Having already won three FIM World Titles, we fully understand the value of FIM sanctioning, and the level of professionalism, integrity, and overall competency demonstrated throughout the championship is outstanding.
This partnership will see Plews Tyres exclusively available at every HEWC round for the next three years. I would like to thank Ross and Robbie for their commitment and support in helping to bring this vision to life. This represents a significant financial investment from our side, but one we are proud to make. We wanted to place our capital directly at the heart of hard enduro and clearly demonstrate our absolute, long-term commitment to the sport we are passionate about.
See you at round one in April Alestrem ."
Our Plews team will be offering free fitting all weekend for all pre orders at every round. The Tough One is the pinnacle of extreme enduro tyre engineering. Designed to conquer the most formidable terrains with unparalleled grip and durability, it is the ultimate choice for riders who demand nothing but the best. Allow the Plews team to take care of the essentials while you to focus on racing.
Each of the nine rounds is guaranteed to be an unforgettable experience for participants and spectators and what better way to take it to the next level than visiting the Plews full hospitality area that provides riders and fans with a chill out area for the duration of each event. It’s always nice to have a piece of paradise to go to and take a breather.
What would a weekend of racing and celebrations be without, competitions, giveaways and rider signings? Be sure to pop by and say hi to not only the Plews team but also the Plews riders. Take some photos, get some signatures and maybe even walk away with a Plews gift.
Steve Mills, Plews Tyres
“We are extremely proud to be part of the FIM Hard Enduro World Championship and to support a series that represents the ultimate test between rider, machine, and some of the most demanding terrain on the planet. The championship showcases the very highest level of hard enduro, where reliability, performance, and trust in your equipment are absolutely critical.
Being involved at this level places Plews Tyres right at the centre of the sport, alongside the world’s best riders and events. Hard enduro is where products are truly proven, and this partnership allows us to demonstrate our long-term commitment to the discipline and to the global hard enduro community.”
Make sure to follow @plewstyres on social media or send an email to info@plewstyres.com to pre-order for the upcoming races. Lastly, don’t forget to drop by the Plews stand throughout the season to find out more about Plews has to offer.